Protein Bar Analysis

 My group is doing a Gatorade Protein Bar in these commercials the audience usually sees people that are active (sports teams, people that are active, runners, etc)

  • The commercials have costumes of different sports. For example within the commercial were people with a football uniform, soccer, track, etc.
  • They always include showing the product at the start of the video. In every single video seen  they showed the product at the start of the commercial.
  • All of the actors look athletic they look like they actually are playing the sport they are playing as.
  • The commercials give a feeling of sense of moving. They are made to make you want to get up use the product and get active. 
  • They music is a little upbeat
  • They also do a lot of switching between scenes to keep attention.  

  1. They also usually get high angled shots when showing the featured product (the protein bar) which gives it somewhat of a dramatic effect
  2. Everyone is moving around and the camera never usually stays in the same place. It is constantly moving helps show several people and different sports teams.
  3. the company Gatorade usually uses people that are famous within their commercials but not usually in their protein bar commercials which is what we are doing.


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