Protein Bar Analysis
My group is doing a Gatorade Protein Bar in these commercials the audience usually sees people that are active (sports teams, people that are active, runners, etc)
- The commercials have costumes of different sports. For example within the commercial were people with a football uniform, soccer, track, etc.
- They always include showing the product at the start of the video. In every single video seen they showed the product at the start of the commercial.
- All of the actors look athletic they look like they actually are playing the sport they are playing as.
- The commercials give a feeling of sense of moving. They are made to make you want to get up use the product and get active.
- They music is a little upbeat
- They also do a lot of switching between scenes to keep attention.
- They also usually get high angled shots when showing the featured product (the protein bar) which gives it somewhat of a dramatic effect
- Everyone is moving around and the camera never usually stays in the same place. It is constantly moving helps show several people and different sports teams.
- the company Gatorade usually uses people that are famous within their commercials but not usually in their protein bar commercials which is what we are doing.
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